Six-time league champions Express Football Club on Tuesday unveiled giant online betting company Betway as their new shirt sponsors.
The Red Eagles signed sponsor deal worth 400 milling Uganda shillings. The lucrative deal was unveiled on Tuesday morning at the heart of Kampala, at Katonga Hall at Hotel Africana by Mark Rowles, the company’s head of marketing in Africa along with country director Adelle Agaba and Express FC chairman and city lawyer Kiryowa Kiwanuka plus his vice chairman Francis Buwule.
Address the media at the ceremony, Kiwanuka said; “Express warmly welcomes Betway to the Red Eagles family. Welcome..welcome”
“The discussions started three months ago, so now you can realize where we are coming from. The sponsorship package is will run for at least three years and can be renewed. The partnership shall go a long way in ensuring success both on and off-field,” added
Betway country director Adelle Agaba, on the other hand, had this to say;
“Express FC is capable of even much more. It was a scare that Express was nearly relegated last season. We are here on a mission to make Express great again. We are the headline sponsors, and take over the stadium naming rights, shirt sponsor, kit sponsor as well as pledge to offer assistance towards the gym services for the player.”
Meanwhile, Rowles applauded the “Mukwano Gwa Bangi” for the organisation both on and off the pitch in recent times and also predicted that the deal would help the Wankulukuku based camp reach new heights.
“This is a partnership and not sponsorship. We believe the package will steer Express to the next level. We are a brand that is passionate about sports and we are happy to partner with Express FC,” Rowles noted.
Express also used the opportunity to showcase their three jerseys, all which will bear the Betway logo as well as the traveling kits. The three kits include the customary all red jersey as the home kit, the red and white kit as the away jersey and all black outfit as the third kit with Keppa as the manufacturers.
The deal is the second major partnership that the Red Eagles have landed after that of Equity Bank. On top of that, they have two other sponsors in Uganda Land Board and Nile Breweries.
Robert K James